Hi, I'm Laura Grey

Chicago-based User Experience Designer and Strategist

 

 
 

I create product solutions utilizing an agile design thinking process. 

 

 

This means I take a step back to understand root obstacles and empathize with users. The outcome is focused designs founded on real feedback and effective frameworks.

My multifaceted background in both the physical and digital design space, proximate to my expansive experience and education allow me to bring a fresh perspective to each design challenge I encounter.

 

When I'm not working on a project I'm drinking coffee, exploring Chicago, taking an art class, eating baked goods - the list is long. However, first and foremost I am fascinated by and love connecting with people. User Experience Design allows me to do that every day through understanding, collaboration and creativity. I'm inspired to contribute to optimizing accessibility and experience of design all around us.

 

Blurbs

Laura Grey is an extremely
talented employee who is passionate about her work and always looks for opportunities to stretch herself as a
professional.
— Frank Cucco, CEO Impact Networking, LLC.
It was great working with Laura Grey. Her research and analysis helped us greatly improve our product, and her designs were impressive. She is a team player, involved, and responsive.
— KK, Founder and CEO JiffyRides
I really felt like she became a member of our team and sought the best outcome for us. She is a pleasure to work with and will be a benefit to any organization seeking a UX/UI professional.
— David Douglas, CEO Yolobe
 

ProfilE

I consider my profession an evolving journey.

 
 

ExperiencE

Lead Product Designer
Digital Fleet, Current

Senior User Experience Researcher and Designer
Abelson Taylor, 2017

Senior User Experience Designer
Established 99, 2016 - 2017

Interim Project and Account Manager
Established 99, 2017

User Experience Designer
Magnani Continuum Marketing, 2016

User Experience Design Apprentice
DESIGNATION, 2015 - 2016

Packaging Designer
Kraft Heinz, 2013 - 2015

Associate Packaging Designer
Solo Cup, 2012 - 2013

Contract Packaging Designer
Hillshire Farm, 2011

CERTIFICATIONS +

CSM Certification
SCRUM Alliance • 2017

Product Management
General Assembly • 2017

Full-Stack Design
DESIGNATION • 2015
Emphasis in User Experience

EDUCATION

B.S. Packaging Science
Emphasis in Marketing and Design
Clemson University • 2012

AVOCATIONS

Hygge Folk

AIGA Chicago Chapter

 
 

Process

------------

I follow a design-thinking agile process, focusing on letting users lead the way.

 
 
 

1. Research

Every project I take on begins by understanding the challenge, affirming stakeholder goals, assessing constraints, and analyzing available information previously gathered. Defining, planning and conducting research comes next, filling out remaining inquiries. 

2. Synthesis

One of my favorite parts of the process, synthesis involves a collaboration to develop tools and guidelines driving solutions and design decisions. These tools help us understand user traits and behaviors, journey pain points, root issues, and principles to keep at the core of the product.


3. Ideate

It's time to let the creative juices flow in the ideation phase! Here I rapidly brainstorm concepts with good old pen to paper, able to quickly validate and evolve ideas.

4. prototype

Here I refine concepts into working mid to high-fidelity prototypes, ready to get in front of users.


5. Test

At this stage it's time to put your work on the chopping block. User testing with strategic tasks, questions and observations gives insights into improvements, before UI design and development take place. This helps mitigate risks and serve users as best as possible for first launch.

6. Design, Launch, Evolve

Although assignments may end, a product is never complete. It's important to consider product roadmaps and follow changes in users to keep a product innovative and best addressing needs.

 
 

Contact

lauragrey.humphrey@gmail.com

803-331-5840